You have the sauce, I help bottle it.
I design it, then I build it — turning creative ideas into products people actually use, with a recipe your team can follow.
Why the ketchup bottle?
Everyone has the sauce: the ideas in our heads and the problems we want to solve. Bottling it is UI, the point where an idea becomes a product people can use. But the first bottle is rarely the best one.
Ketchup went from a glass bottle you had to smack to a squeeze bottle that stands on its cap, because someone watched how people actually poured. That’s UX. My practice covers all three: find the sauce, bottle it, and keep reshaping the bottle until it works without anyone thinking about it.
Got sauce? Let’s bottle it.
Hiring for product design, or have a project that needs a recipe?